Media literacy is a repertoire of competences that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and forms.
Being literate in media means being able to understand why media are presented in the various ways they are, how the audience affects the genre, format, and design of media. It also gives one the ability to create one's one media to target a specific group or generation.
For example, our searches on Google provide the same company with ideas as to what types of advertisements that they would present to us. Be it on Facebook, YouTube, Hotmail, etc.
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