Product Placement in wayne's World

Excerpt of Wayne's World

This excerpt is a good example of product placement, even though it's blatantly obvious. However, the obviousness of product placement does not always discourage the viewers from acting on the intended purpose of the advertisement.

Wayne's world is a movie made in accordance to the interests of teenagers or young adults. So, the target audience of the movie will determine which companies would advertise in that movie. The companies or products advertised are: Pizza Hut; Doritos; Reebok; some other thing; and Pepsi. These aren't things in which an older generation would take interest. I think that product placement, obvious or not, is an effective form of advertising because I now want a Pepsi cola, and am willing to put a little more coin in the pockets of the corporate fascists who own Pepsi.

Tough Guise

An example of media which portrays enhanced and superficial masculinity is the video game, "Assassin's Creed III"

The main character in this game (and any game in this series) is always male, shown as almost invincible, and with many weapons. In this game, Connor is part Mohawk and British. He had had his village raided and almost destroyed by Templars, during which his mother burned to death. He set out on a course of revenge against the Templars. In the game, Connor is either calm, or angry. His fits of rage are usually followed by a brutal and epic assassination. This is a perfect example of the portrayal of masculinity in the media, discussed in "Tough Guise". I myself often imagine jumping off of a tree and smashing a Tomahawk into the skull of a person I detest. This is clearly a result of exposure to violence in media caused by male characters. Violence has always been a part of not only mine, but almost all male, urban teenagers. Media such as this game only fuel this lust for violence. Yeah.

10 Minutes

In this video, two different scenarios are present. One of which takes place in Rome, Italy; the other somewhere in Bosnia or Serbia or somewhere during 1994. During the former, the audience perceives a foreigner getting his photos developed, which would take ten minutes. During the latter, it shows the life of a boy who lives with his family somewhere close to the front-line. In the ten minutes it took for the man's photographs to be developed, the enemy forces began shelling the area. The boy's family dies. The scene shifts back to Rome, where the foreigner the audience first saw receives his developed photographs.

The meaning of this is that in such a short span of time, a lot of different things occur at once. Ten minutes may be convenient for one person, but tragic for another. 

I suppose that the lesson learned from this could be that one should think about more than just oneself, and think of how life would be if one were in a different place. Or to think about how we should be grateful for what we have. Yeah, something like that.

As I'm typing this, there could be an entire village starving somewhere, or a man having his first drink, or a car crash unfurling. Something like that. I guess this theme could teach me to be more aware of the world. I guess. Here in the developed world, we take a lot of things for granted. For instance, literacy, and furthermore, education, with which I'm able to record and preserve my thoughts in cyberspace. There are many people who would love to have this skill, but it's beyond their reach. And yet, there are individuals who groan and complain about the obligation to go to school. 

That's just an example but yeah, I think that the producer of this video was trying to send the message that we should not take what we have for granted. 

Photoshop use

First comparison
 Advertised foot-long submarine sandwich from Subway
  Actual submarine sandwich from Subway, which isn't even 12-inches

These images are both of the same type of sandwich (Turkey breast), however, the former is the image advertised by Subway, and the latter the image taken by a customer. The color, shape, and most importantly, size of the two subs are different.
I work at Subway myself, so I'm not surprised to see that the size of the bottom sub is at variance with the advertised sub, since the length and width of the sandwiches are not always constant. If I were a customer, I wouldn't really care, nor would I make such a big deal about it like the pansy who took the bottom photo did.

Second Comparison


Hot Wheels commercial
This commercial shows Hot Wheels cars zipping around the track like holy crap. As a child, I found this commercials quite alluring. When I got a set of tracks and cars, I was eager to test them out. To my dismay, I found that the cars do not go nearly as fast as they do in the commercial.
Hot Wheels product test
Yeah I, like this child, found that the cars often get stuck. That made me sad.
As a kid, I found this to be very disappointing...

Media Literacy

Media literacy is a repertoire of competences that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and forms.

Being literate in media means being able to understand why media are presented in the various ways they are, how the audience affects the genre, format, and design of media. It also gives one the ability to create one's one media to target a specific group or generation. 

For example, our searches on Google provide the same company with ideas as to what types of advertisements that they would present to us. Be it on Facebook, YouTube, Hotmail, etc.